Attending a conference is a chance to get out of the office, spread your wings and take flight as you network, learn and build your brand. We look at some of the top benefits of attending an industry conference and why you should consider it.
You can never know too much about your industry. Conferences present opportunities to hear from speakers who specialise in what they do and often have valuable information and insights to share.
Want to know what your competitors are doing? What technologies and tools have come on to the market making it easier for you to do your job more efficiently? Who is in the market offering opportunities for collaboration? Are there trends or challenges your peers have navigated that you can learn from?
Industry conferences allow you to access this information and much more to help you become better at the career you have chosen. You never know what attending a conference may inspire you to do.
Conferences frequently offer workshops, Q&A sessions and lunches which allow attendees to deep dive on issues being discussed in the sessions so you can discuss, debate and share ideas and information.
Additionally, the attendance of staff or a team at a conference can be leveraged to allow them to share their learnings and materials collected at the event.
Conferences bring together a large number of people from once sector in one place at the one time offering networking opportunities with peers, competitors and suppliers which cannot be equalled outside of them.
Never underestimate the value of meeting with your peers face-to-face. Being able to put a face to the name and having had the benefit of a chat can help you to build enduring professional relationships.
When you are attending conference always make sure to check the list of delegates well beforehand and don’t be shy trying to book one-on-one meetings.
Conferences also provide the chance for you to market your business to potential future employees or yourself to potential employers.
For those wanting to build their brand, securing a speaking spot at an industry conference is a perfect vehicle for achieving this. Delivering conference presentations positions you as the expert, is a valuable addition to your resume and LinkedIn profile and offers yet more opportunities to develop content.