Recruitment marketing is not a new concept, but constant innovation means what was needed five years ago is different to what is required today.
More and more agencies are adopting an inbound sales model to leverage social media, blogs and email campaigns to highlight their unique employee value proposition (EVP) and build talent communities.
The inbound model also pays dividends with clients. Agencies like People2People, who appointed a digital marketing specialist in 2016, can attribute new business directly to the new technology they have adopted. Through a successful implementation of paid social media to promote video job advertisements, People2People are now ranking first in searches for certain keywords and they won new (and old) customers by being highly visible and innovative.
Really good agencies are applying marketing growth strategies to drive measurable results that allow them to focus on what works for their business. A marketing growth manager will help identify new channels that raise brand visibility, draw in customers and grow your business. Whether it’s an emerging digital platform or an industry event, growth managers are constantly on the lookout for untapped marketing opportunities that are worth investing in.