Ranking highly in search results is the single most important thing you can do for your marketing strategy - if not for your entire business.
A high ranking signals that you’re a key player in your industry. A lower ranking will almost certainly create the wrong impression - that you’re a new business, you’re not well known and you either don’t take your digital strategy seriously (and therefore can’t be bothered to communicate with your customers properly) or that you don’t have the budget to be able to afford to boost your rankings.
You’ll know from your own experience that if you don’t come in on the first page of the search results, you’ll have virtually no search visibility. No-one will scroll far to find you.
It’s for this reason, we’ve put together seven top tips for recruiters to use to boost their SEO.
1 Create a strong UX
Search engines want to see mobile-friendly design, good user signals (high time on site, low bounce rates, etc) and integration of relevant photos and videos. These elements also combine to provide a good experience for your visitors as well - in other words, optimising your site for SEO improves your user experience. And a great user experience means higher conversion rates, more trust and increased brand loyalty.
2 Create great content
It’s critical for recruiters to build a healthy content profile on their websites, as this is a key factor that Google evaluates when looking at your site.
A good content strategy will answer people’s needs rather than deliver simple facts.