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Is your company’s online presence going to attract staff?

February 11, 2019

How much priority do you give your company's online presence when it comes to brand reputation?


Chances are you have a website, company Facebook and LinkedIn pages, probably Twitter, maybe Instagram or even a Youtube channel and podcasts.


If they are not a company-wide priority, new research by online job platform indeed suggests they should be.



While these may be driven by your marketing team, increasingly candidates will consider an organisation’s online presence to make their own decisions about who you are, your values and whether they feel you are a cultural fit, and therefore an organisation they want to work with.


A January 2019 survey of 1,000 Australian jobseekers by Indeed, reveals 95 per cent of job seekers read reviews of potential employers with 79 per cent saying they are sceptical of companies with no online presence.


The survey also found that more than one-quarter (28 per cent) of candidates will not “trust an employer with negative online reputation” and that 64 per cent of jobseekers will focus on companies with the best online reputations if they have access to information about the company