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Fostering hope through CSR partnerships

March 12, 2019

When Ian McPherson and the team at Enterprise Recruitment & People tell someone to get “on yer bike”, they are not using the old idiom asking them to go away, they are instead, quite literally giving people bikes.


Enterprise Recruitment & People were named the 2018 winners of RCSA’s Corporate Social Enterprise Award (NZ) for their work with Foster Hope, an organisation dedicated to “bringing hope to those in care”.


Foster Hope provides children in foster care with a backpack containing all the essentials they need short-term including toiletries, a pair of pyjamas, some regular clothing, underwear, presents and a teddy bear for comfort. 


McPherson, the COO at Enterprise, said since joining the company in 2000 they had donated money to a number of charities as part of their CSR policy but had “never landed on one that we truly felt aligned with the essence of Enterprise and our brand values”.

In 2016 that changed when Enterprise was introduced to Foster Hope, which shared the same mission statement: to improve lives.


The partnership between Enterprise and Foster Hope started with Enterprise donating money to the charity, making its offices drop off points for those wanting to donate to the charity and supporting Foster Hope’s recruitment processes.


So what does any of this have to do with bikes?


McPherson said while they co