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Why Coca-Cola Amatil says we should all be aiming for the Gender Tick

April 16, 2019

The implementation of the Gender Tick in New Zealand provides jobseekers with a clear guide about which companies have gender equality as a driving principle of their business and, with candidates now expecting rather than hoping for equality, this is a tick NZ companies will want.


Gender Tick was developed by YWCA in Auckland and describes itself as “a unique New


Zealand- based accreditation programme for businesses to demonstrate their commitment to gender equality in the workplace”.


“We designed this first-of-its- kind initiative because we know that businesses are increasingly seeking independent validation that their people, policies and processes promote a healthy workplace for all genders,” the Gender Tickwebsite says.


“Advancing the rights of women in the workplace makes sense, not just for social justice reasons, but also for reasons of productivity. Workforce health, talent management and competitive advantage.


“With this in mind, The Gender Tick has been developed to enable businesses to demonstrate their compliance and leadership in matters of gender in the workplace.”


Gender Tick cites data which shows New Zealand ranks 33rd out of 35 countries for the percentage of leadership positions filled by women with only one off the Top 50 NZX listed companies boasting a female CEO.


“It is not surprising then that one in four millennial women do not feel that there are senior female role models that resonate with them in their current company,” the website continued. “Increasingly we are seeing them seek out employers with a strong record on gender equality.”


The Gender Tick is awarded to companies which pass an independent audit of their processes in five key indicators:

  • Gender-inclusive culture

  • Flexibility and leave

  • Career development

  • Gender pay equity

  • Ensuring a safe workplace


Six major employers in New Zealand have signed up to be foundation organisations for the Gender Tick initiative. They are: Coca-Cola Amatil, Air New Zealand, Auckland Council, Fonterra, Lion and SKYCITY.


Susan Lowe , GM People & Culture (HR) Coca-Cola Amatil NZ explained the company was excited to be a foundation organisation for Gender Tick, saying it was an important initiative to encourage true gender equality in the workplace.


Susan explained that 43 per cent of executive positions with Coca-Cola Amatil NZ were filled by women, and the gender pay gap in New Zealand is at an impressive 0.4 per cent. Coca-Cola Amatil employs 1,100 people in New Zealand.