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Why we need to challenge our nature to thrive in a digital driven world

April 16, 2019

Gus Balbontin believes if we are to survive and thrive in this era of digital disruption, we need to break off the shackles of routine and fight against our very instincts to seek comfort and ease in our lives. Gus, a former Executive Director and CTO with Lonely Planet, will be a keynote speaker at this year’s RCSA Conference and shares some of his insights with us.


Gus Balbontin wants to talk to you about digital disruption and why, in order to succeed, we must resist our own nature to live a life dictated by routine and comfort.


We’ve all read stories about the need to move with the times and increase the room we have in our lives for technology, but Gus, a former Executive Director and CTO with Lonely Planet, has his own unique perspective. And he promises to use his hard-fought and won battle scars as evidence of his wisdom and experience, to help you be ready to embrace digital disruption and know how to do so in practical ways.


Gus will be a keynote speaker at the annual RCSA Conference, which this year will incorporate the World Employment Conference to be held on the Gold Coast between October 30 and November 1.


“I share stories about business transformation in the digital era,” Gus says. “The digital evolution has been the biggest revolution of our time. The last time we saw a revolution have this kind of impact was the Industrial Revolution.


“No one saw this coming and no one could have predicted how quickly it would completely disrupt business. It has thrown us into a place where we can no longer use the adage that ‘if it isn’t broken don’t fix it’.


“Now, whatever the business problem, we need to fix it before it is broken because it will break, and if you don’t act beforehand, your business will suffer.”


Gus operates his own design and innovation business, Roshambo (the term used for paper, scissors, rock in the US), which goes by the philosophy that “only dead fish go with the flow”. This trickled down into his personal belief that innovation is the only way businesses will survive and thrive in this digitally driven world we now find ourselves a part of.