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February 18, 2020

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Three years on: Interview with RCSA CEO, Charles Cameron

May 15, 2019

To celebrate his three year anniversary in the role of CEO with RCSA, Charles Cameron sits down for a chat with Ross Clennett (FRCSA) to talk about what he has achieved and what his aspirations for the organisation are.


Ross: Thanks for accepting the invitation to discuss the past three years as CEO of the RCSA, Charles. Congratulations on making it this far; how are you enjoying the combined challenges of Australia’s political turmoil, a recruitment industry boom and a rec tech explosion?


Charles: Hey Ross, thanks for the invitation to share my thoughts once again!  Quite simply,


I love the cut and thrust of this important role and I especially like the challenge of having to get the balance right between digital evolution, populist politics and new ways of doing business in recruitment and staffing.  Change is good for the soul mate.


You commenced your role at the RCSA in May 2016 and at the time, it would be fair to say, that member engagement (especially in New Zealand) was not at an all-time high. What indicators give you confidence that the decisions you have made in this area are paying off? What can members expect in this area in the next 12 to 18 months?


Fair call Ross.  Our member engagement focus is delivering great results and we have just completed a workshop here at HQ on how to get a ‘live engagement number’ that will be the blood pressure of RCSA.  In the meantime we rely on renewal rates among members and Net Promoter Scores (NPS).  We hit 98% renewals in NZ last financial year and 93% for Australia.  Our NPS last month was around 6 for both countries in individual and corporate membership which has us knocking on ‘excellent’ which is super exciting.  But, to be honest, nothing beats sitting around the tab