Never underestimate the value of your personal brand.
It’s a simple philosophy but those in the recruitment industry who live by it are invariably well ahead of their competition.
For a recruiter in today’s historically tight talent market, a personal brand carries a lot of weight. When a candidate Googles you or a prospective client is comparing recruiters, the information they discover about you is what makes up your personal brand.
There is your reputation on a plate for everyone to see.
If your brand is solid, you’re a winner.
If your brand is weak, it can break you.
“81% of B2B buyers generally conduct research before bringing in a vendor” Smartbrief
Buyer behaviour has changed, and it’s important you manage your reputation to support these changes. Your digital footprint impacts your reputation and if clients and candidates find bad reviews, or even no reviews, you cannot establish trust and the likelihood is you will lose out to your competitors. The same applies with your website and Linkedin, these are extensions of your brand and provide social proof to prospects when it comes to making a decision.Why should they trust you to find them suitable employees or manage their careers when it’s obvious you can’t manage you own?