Never underestimate the value of your personal brand.
It’s a simple philosophy but those in the recruitment industry who live by it are invariably well ahead of their competition.
For a recruiter in today’s historically tight talent market, a personal brand carries a lot of weight. When a candidate Googles you or a prospective client is comparing recruiters, the information they discover about you is what makes up your personal brand.
There is your reputation on a plate for everyone to see.
If your brand is solid, you’re a winner.
If your brand is weak, it can break you.
“81% of B2B buyers generally conduct research before bringing in a vendor” Smartbrief
Buyer behaviour has changed, and it’s important you manage your reputation to support these changes. Your digital footprint impacts your reputation and if clients and candidates find bad reviews, or even no reviews, you cannot establish trust and the likelihood is you will lose out to your competitors. The same applies with your website and Linkedin, these are extensions of your brand and provide social proof to prospects when it comes to making a decision.Why should they trust you to find them suitable employees or manage their careers when it’s obvious you can’t manage you own?
On the other hand, if they find positive rating and reviews from clients and candidates who have used your services, their perception of you will be positive and they are more likely to trust you and use your services.
There are plenty of recruiters competing for work, so first impressions are lasting ones. That’s why personal brand and online reputation matter more than ever.
A recruiter’s social media profile paints a clear picture of who they are and what they can offer clients and candidates. It can also paint a picture of the type of recruiter you are by highlighting the groups with which you associate, and who your connections are.
Clients and candidates will look at whatever comes up when they google you, including LinkedIn, Instagram, Facebook and Twitter pages as well as your website.
If those profiles are not appealing to them, they will quickly lose interest.
What your previous clients and candidates have to say about you is also crucial, as it provides what the experts call “social proof” of your standing in the industry.
We use social proof every day, even if we don’t realise it.
When you’re choosing a restaurant, do you go to the one with bad online reviews and empty tables?
Of course not. You make your decision based on the opinions of previous diners or the number of people eating there when you walk past.
There’s the social proof of the restaurant’s reputation – it’s brand.
Similarly, if you’re hiring a tradesman. If their online reviews are glowing and they’re booked out a month in advance, it’s pretty clear social proof of their reputation.
The tradie with poor reviews might be able to come tomorrow, but do you really want to use him?
The same people researching reviews for restaurants and other services are the same clients and ca