What’s your social proof as a recruiter?
Never underestimate the value of your personal brand.
It’s a simple philosophy but those in the recruitment industry who live by it are invariably well ahead of their competition.
For a recruiter in today’s historically tight talent market, a personal brand carries a lot of weight. When a candidate Googles you or a prospective client is comparing recruiters, the information they discover about you is what makes up your personal brand.
There is your reputation on a plate for everyone to see.
If your brand is solid, you’re a winner.
If your brand is weak, it can break you.
“81% of B2B buyers generally conduct research before bringing in a vendor” Smartbrief
Buyer behaviour has changed, and it’s important you manage your reputation to support these changes. Your digital footprint impacts your reputation and if clients and candidates find bad reviews, or even no reviews, you cannot establish trust and the likelihood is you will lose out to your competitors. The same applies with your website and Linkedin, these are extensions of your brand and provide social proof to prospects when it comes to making a decision.Why should they trust you to find them suitable employees or manage their careers when it’s obvious you can’t manage you own?
On the other hand, if they find positive rating and reviews from clients and candidates who have used your services, their perception of you will be positive and they are more likely to trust you and use your services.
There are plenty of recruiters competing for work, so first impressions are lasting ones. That’s why personal brand and online reputation matter more than ever.
A recruiter’s social media profile paints a clear picture of who they are and what they can offer clients and candidates. It can also paint a picture of the type of recruiter you are by highlighting the groups with which you associate, and who your connections are.
Clients and candidates will look at whatever comes up when they google you, including LinkedIn, Instagram, Facebook and Twitter pages as well as your website.
If those profiles are not appealing to them, they will quickly lose interest.
What your previous clients and candidates have to say about you is also crucial, as it provides what the experts call “social proof” of your standing in the industry.
We use social proof every day, even if we don’t realise it.
When you’re choosing a restaurant, do you go to the one with bad online reviews and empty tables?
Of course not. You make your decision based on the opinions of previous diners or the number of people eating there when you walk past.
There’s the social proof of the restaurant’s reputation – it’s brand.
Similarly, if you’re hiring a tradesman. If their online reviews are glowing and they’re booked out a month in advance, it’s pretty clear social proof of their reputation.
The tradie with poor reviews might be able to come tomorrow, but do you really want to use him?
The same people researching reviews for restaurants and other services are the same clients and candidates you are reaching out to and their buyer behaviour is the same.
Clients and candidates will research Google, LinkedIn, Glassdoor and any other sites where they can find examples of your service.
In summary a few simple things you can do to improve your online brand and reputation
Google your name and your agencies name and see what comes up. Look for instant improvements
Make sure your LinkedIn profile clearly reflects your specialisation and your contact details are visible
Explore video as agreat way to engage social and boost your following
Thing about collecting reviews and using them in your sales and marketing, whether it be Google, LinkedIn, Sourcr or all 3!
At Sourcr, we are focused helping recruiters maximise their revenue through the power of reviews.
Sourcr helps you collect reviews, build your online brand and promote your experience directly to candidates and clients in an online digital profile. Your profile’s connectivity with Google and LinkedIn also improves your visibility and ROI in both these core channels.
Sourcr has now partnered with the RCSA to help its members improve their online brand and reputation.
RCSA members will have access to a free profile on Sourcr, including an exclusive RCSA member badge to highlight their professional accreditation and show they adhere to a code of conduct.
Take control of your online reputation, win new business and stand your above your competitors
For more details on how Sourcr can help your business thrive, click here